News
GIMSUN Monthly Magazine No. 31
addtimes：2022-02-22 click：1001 author：gimsuncom
GS . 新鲜事
最近在各种社交平台上，应该都看到不少关于雪山运动的分享视频，出镜率最高的估计就是滑雪了。而关于山上的运动，其实除了滑雪之外，还有登山、攀岩、攀冰等等。这一期我们介绍的是最近Gimsun为其製作并安装的一个全球知名攀登运动品牌，橱窗吊挂的发光背板是结合了霓虹灯带和霓虹灯字营造了冬日的气氛，而地上的山形道具则利用石漆工艺製造出雪山的质感，再加上一幅模拟体感感温的UV画面，非常直观地感受到在严寒的雪山之中的温暖。
GS . 告诉你
北京冬奥刚刚闭幕，回看2022年的这项体育盛事， “绿色冬奥”是这次冬奥会的一个重要理念和主题，无论在场馆设计、技术支持和能源使用等方面都需要符合环保要求。而助力冬奥，广告人永不缺席，一起看看北京冬奥会上那些印刷的“黑科技”。
2022年北京冬奥会奖牌绶带通过“先织后印”的特殊製造工艺，利用IART数码印花技术实现精准喷印，使冬奥会定製绶带的花纹更加凸显。研发成功的IART数码印花技术可以实现精准喷印，最终实现印花纬斜控製在1%以内，也就是印花误差控製在0.1毫米以内。在体现层次美感的同时确保印花色彩永不褪色。
“这既是枕头也是毯子，天才的设计！”世界各国的运动健儿们进入北京冬奥村中看到抱枕被后频频发出惊呼，并在社交软件上拍摄分享视频，在网络平台上掀起了一股热潮，网友们将其称为来自东方的“黑科技”，并纷纷表示“被种草”想要购买。看它是一个方形的抱枕，一面印有北京冬奥会会徽，另一面是北京冬奥会吉祥物冰墩墩，因为採用高速数码印花工艺，所以图案更显立体生动。拉开拉鍊之后，抱枕摇身一变成一条实用的折叠被子。
冬奥会上五颜六色的口罩外层也是採用高清数码印花技术来进行的印花定製生产，保证图案清晰美观。
冬奥会的火炬手服装在整个製作上选择了无水印花的工艺，印花是不会产生废水排放的，不会造成环境的污染。在冬奥会对绿色理念的倡导下，将环保进行到底。
广告人以各种“黑科技”助力北京冬奥会，相信数码印花在未来会迎来更好更快速的发展。
（部分图文源自网络，版权归原作者所有，若侵权，请联系删除）
GS . 新动向新视点
现在在全球，“健康”是一个重要的主题，尤其在国外，很多品牌都会以不同的创意主题来抓住这一点，而最受瞩目的这算是其中一个品牌——Selfridges百货。
这是以一个极具创新、以内心幸福感为出发点的主题，通过多种橱窗创意方式提供一次意想不到的自我发现之旅，从个人创新、自我保健、积极和反陈词滥调的心态帮助游客成为超级自我。在Selfridges标志性的牛津街橱窗，以一系列色彩鲜艳或纯粹的纹理装置，结合自身最新产品，将邀请路人通过二维码进入“尝试一种新的疗法” “安全旅行”等等。这是一个非常有意义的创意橱窗展示。
GS . Fresh things
Recently, on a variety of social platforms, there should be a lot of sharing video about Snow Mountain, and the highest rate of exposure is skiing.And the movement on the hill, in addition to skiing, there are mountains, rock climbing, climbing and so on.In this issue, we introduced the recent GIMSUN a world-famous climbing sports brand that made and installed. The luminescence backplane hanged by the window is combined with neon light strips and neon characters created a winter atmosphere, while the ground's mountain props utilizedThe stone painting process creates the texture of the snowy mountain, plus a UV picture of the simulated sensation temperature temperature, very intuitively feeling the warmth in the cold snow mountain.
GS . Tell you
Beijing Winter Olympics, looking back to this sports event in 2022, & ldquo; Green Winter Oly & RDQUO; is an important concept and theme of this Winter Olympics, whether in terms of venue design, technical support and energy usageCompliance with environmental protection requirements.And the help of Winter Olympics, advertisers will never absent, and look at those printing & ldquo; black technology & rdquo; black technology & rdquo;
2022 Beijing Winter Olympics medals pass & ldquo; first weaving post-printing & rdquo; special manufacturing process, using IART digital printing technology to achieve accurate printing, making the Winter Olympics customized pattern more highlights.R & D Successful IART digital printing technology can achieve precision printing, and finally realizes the latitude of the print lathelation within 1%, that is, the printing error is controlled within 0.1 mm.At the same time, it is reflected in the hierarchy, ensuring that the print color will never fade.
“ This is both a pillow and a blanket, a genius design!& rdquo; Sports athletics in the world have entered the Beijing Winter Oil Village to see that the pillow is frequently sent frequently, and shooting video on social software, set off a boom on the network platform, and netizens call it from Oriental.& Ldquo; black technology & rdquo;, and have represented & ldquo; be planted with grass & rdquo; want to buy.Look at it is a square pillow, one side is printed with the Beijing Winter Olympics emblem, the other is the Beijing Winter Olympics, the mascot, because the high-speed digital printing process is used, so the pattern is more dynamic.After pulling the zipper, the pillow turns into a practical folded quilt.
& nbsp; The colorful mask outside the Winter Olympics is also a printed custom production using HD digital printing techniques to ensure clear appearance.
The torchbearer costumes of the Winter Olympics have chosen anhydrous printing process. The printing does not produce wastewater discharge, and it will not cause pollution of the environment.Under the Winter Olympics, the environmental protection is carried out under the advocacy of the green concept.
Advertisers take a variety of & ldquo; black technology & rdquo; help Beijing Winter Olympics, I believe that digital printing will usher in better and faster.
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GS . New moving new viewpoint
Now in global, & ldquo; health & rdquo; is an important topic, especially in foreign countries, many brands will seize this with different creative themes, and the most eye-catching is one of the brands & mdash; & mdash; Selfridges department store.
This is a topic that is very innovative, with the inner happiness as the starting point, providing an unexpected self-discovery journey through a variety of window, from personal innovation, self-care, active and anti-Chen's mentality to help tourists become superself.In the Selfridge icon, it combines the latest products in a series of colorful or pure texture, combined with their latest products, will invite passers-by to enter & ldquo; try a new therapy & rdquo; & nbsp; & ldquo; safe travel & rdquo;etc.This is a very meaningful creative window display.
