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临近年关,大街小巷已经布满浓郁的新年气息,到处都张灯结彩,大家开始采办年货、打扫房子,一片一片红色喜庆之至。除此之外,大大小小的商户都装贴起各式贺年装饰,林林种种的春节新品、橱窗布置、贺年特惠,抢尽眼球。
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很多时候商家因为春节除旧迎新、热闹喜庆的特点,大多会在春节期间推出应节的新产品,以红色为主调,而推出新产品最直观的宣传方法就是以广告海报等形式展示,或者在商品区做贺年装饰布置。
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商鋪櫥窗裡展示的產品一直是吸引客戶行人的第一扇窗,而其裝飾更是有錦上添花的作用,每逢新春佳節,商鋪櫥窗都會各施其法換上出彩的主題櫥窗裝飾,展現濃濃的新春氣息之餘,還可以留住行人的腳步。
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辞旧迎新一直是春节的一个传统习俗,除了室内的新年装饰,户外换上具有新年气息的装饰或贴画,不单为店铺换新颜,更是可以为商场整体的外观营造了很好的节日氛围。
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