GIMSUN Monthly Magazine NO.49

addtimes：2023-08-22 click：234 author：gimsuncom

GS · What's New

The concept of each brand is different, and the design scheme will also be different. Just like a recent commission received by Gimsun, the customer needs our company to process and produce pillow props that can be used to match stores in various regions according to the characteristics of their own products. The exquisite and small pillows can not only be placed in the rest area of ​​the store for tourists to lean on, but also can be used as an embellishment to complement the products. .

Those pillows are our common daily necessities, but they are very beautiful and practical. Therefore, the customer of this brand chose to use pillows as the props for this promotion, supplemented by the selected picture pattern printed on the surface, forming a creative matching combination, which can not only be used at home, but also the first choice for many businesses to decorate stores preferred.

GS · Tell you

Introduction to Light Box Series#

Light box is a commonly used advertising industry material prop, which can be seen in many places in daily life Seeing it, such as shopping malls, supermarkets, expo halls, art galleries, restaurants and hotels and other places. However, in different places, the materials used for light boxes will have different requirements. Let the editor introduce some of the more common types and characteristics for readers.

Ultra-thin light box: Inspired by LCD TVs, it is developed by referring to the backlight technology of LCD TVs A new type of advertising carrier, called ultra-thin light box in the industry, with a thickness of about 3cm, can be divided into two categories: EEFL green energy-saving ultra-thin light box and light guide plate ultra-thin light box. With the characteristics of energy saving, environmental protection, convenience, uniform light, and durability, it is mostly used in indoor and outdoor advertisements, airport advertisements, subway advertisements, bus signs, street signs, house signs, vehicle and ship signs, warning signs, safety exit signs, etc.

 Cab light box: Because the surface of the light box is mostly sprayed with soft film, it is also It can be called a soft film light box. It is generally used in relatively high-end store interiors, such as jewelry stores and brand chain stores often use this type of light box. The material of this kind of light box is just like our clothes fabrics, it is elastic, and the quality of the performance is delicate, the color is bright, and it has a sense of luster. In addition, it has good light transmission, which can fully express the indoor advertising pictures.

Scrape light box: the screen is generally made of knife scraping cloth, Polaroid and other materials. Cloth has strong ink absorption, strong anti-oxidation, acid and alkali resistance, severe cold resistance and many other advantages. Therefore, cloth light boxes are mostly used in slightly harsh environments, and the use time will be longer.

GS · new trends and new viewpoints

The unique inspiration comes from life, and the traces of creativity are carved into the long river of history. Among the featured series recommended by Gimsun for readers this time, Moncler's Phase 1 window design is selected, which is a store located in Marina Bay Sands, Singapore.

The facade is a pure expression of Moncler’s iconic shape, with 132 stones that appear to swell from within Like a soft stone, the massive facade runs through three floors in a continuous pattern of the iconic design. The contrasting spaces express the different worlds of Montclair. The icy-white room, with a mirrored ceiling reminds visitors of stepping into an iceberg. The products are displayed on a pure white material, like a colored paintbrush on a pure white canvas, highlighting the rich and expressive designs of Monclair in the perfect environment.

In contrast, a deep dark space, enhanced by mirrors, creates a warm wood Infinite combinations with graystone, infusing a feeling of intimacy and relaxation, the iconic boiseries reinterpreted and amplified almost disappear.

The well-designed display effect like this integrates various elements of brand, product and store , how can we not let us be moved by it?

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