What is the DP Point of Shopping Mall Store?

addtimes：2023-10-10 click：184 author：gimsuncom

DP point is the use of visual, auditory, taste, experience and other expression techniques and the use of different displays Props and design methods, areas used to display product features. Through unique design, it gives shoppers a wonderful shopping feeling, thereby guiding consumers to further consumption and stimulating consumers' desire to purchase.

Many times the DP point is done in conjunction with the store's presentation. It occupies a pivotal position in shopping mall display. It can be said that the quality of a shopping mall presentation largely comes from the location of the DP point. The DP point is the real first point of contact between the brand’s offline stores and consumers. The more unique the display in this location, the longer consumers are willing to stay in the store, and the greater the chance of conversion.

The setting of DP points is mainly in public intersection areas and blank areas where the flow of people is concentrated, so as to attract the attention of consumers. An area that is easily accessible and does not block the flow of people. Generally include hanging type (the shape is hung from the top), ground type (the most commonly used method is to place it on the ground), wall type (with the wall as the background, using relief or semi-three-dimensional form), display type (posters, X Display rack, promotional rack) four display methods.

Let me share with you the DP point cases we have produced: