GIMSUN Monthly Magazine NO.64

addtimes：2024-11-19 click：9 author：Gimsun

GS · News

Recently, our company has been entrusted by a client to carry out a window display renovation project for their three branded stores in Mainland China and Hong Kong. The project primarily involves materials such as adhesive decals and custom curtains. The customization of the curtains must ensure that both the color and material align with the brand's image and atmosphere requirements. High-quality fabrics are chosen to guarantee the texture and durability of the curtains. To ensure the final outcome meets the client's expectations, we have employed positioning paper during the installation of the decals, allowing for greater precision in the installation process and ensuring that the final presentation aligns with the client's requirements.

GS · tell you

Translation: #Types of Wallpaper and the Application of Wallpaper in the Advertising Industry#

Wallpaper, also known as wall covering, is primarily composed of two composite layers and features various advantages such as diverse colors, rich patterns, safety and environmental friendliness, ease of installation, and affordability. There are numerous types of wallpaper, including coated wallpaper, laminated wallpaper, and embossed wallpaper, among others. Below are several main applications of wallpaper in the advertising industry:

1. Store Window Decoration: Wallpaper can be used for decorating store windows, attracting passersby with vibrant patterns and brand elements. Customized wallpaper designs can highlight specific products or promotional events, enhancing brand image and attracting potential customers.

2. Exhibitions and Events: At various trade shows and events, wallpaper can be used as a backdrop for booths to showcase brand image or product information. Its large-scale visual impact can quickly capture the audience's attention and enhance brand recall.

3. Indoor Advertising: By incorporating creative designs that highlight a brand's story and product features, wallpaper can beautify spaces while conveying important information to customers. Additionally, using wallpaper for zoning can help customers more easily locate products or services.

4. Brand Walls and Culture Walls: Many businesses design brand walls or culture walls in office spaces or client reception areas, using wallpaper to showcase the company's development journey, values, vision, and team culture.

Currently, the use of wallpaper in the advertising industry is becoming increasingly widespread, making it a unique and effective promotional tool. Its rich designs and colors can capture consumers' attention and convey brand information effectively.

GS · New trends and new perspectives

In the chilly winter season, admire the concept window display featuring a knitwear collection dominated by blue and white tones, which brings a touch of distinctive elegance.

The knitwear designs are simple and elegant, paired with trendy elements like loose cuts and unique patterns, allowing any product to exude a sophisticated charm and perfectly embody a casual everyday style. The exquisite knitting craftsmanship ensures that every detail is perfected. The harmonious interplay of blue and white tones is reminiscent of the winter sky blending with snowflakes. The window display exudes warmth and fashion, infusing every winter day with style and comfort.

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