GIMSUN Monthly Magazine NO.61

addtimes：2024-08-20 click：126 author：Gimsun

GS · News

Recently, Ginsum was commissioned by a client to create an output production with the theme "Pink Nebula." In issue 59, we introduced the updates to the storefront displays related to this theme. In this issue, we will present the makeover of one of the stores, which involves a comprehensive renovation, including replacing wallpaper, installing fire-retardant soft membranes, and adding the store's acrylic logo letters.

From color matching in the graphics to high-end quality production and output, to on-site installation, everything was meticulously carried out in accordance with the client's stringent requirements. The creation and installation of the brand logo were particularly challenging. The precise cutting and installation techniques for the logo were rigorously tested. Upon close inspection, the four small sparrow wings in the circular logo were each individually cut from black acrylic. Due to the logo's elevated installation position, the skilled workers had to use AB glue to meticulously align and fix each small component accurately in place.

Ultimately, our results, just like the display window installation, received high praise from the client. We perfectly delivered the desired effect they had envisioned.

GS · Tell you

#Application Scenes of Light Boxes (Part 1)#

The application scenarios are an important perspective for understanding the functionality and suitability of advertising light boxes. Depending on different usage environments and requirements, advertising light boxes can be customized and selected to meet specific purposes. In this two-part series, we will introduce the application scenarios of light boxes. In the first part, we will discuss two application scenarios and the corresponding types of advertising light boxes:

Shopping malls and retail stores

Vertical light box

These light boxes are often placed at store entrances or along main aisles to guide customers or promote specific products and offers. They are usually double-sided to attract customers' attention from multiple directions.

Hanging light box

Hanging from the ceiling of the shopping mall, it optimizes the use of space, draws customers' eyes upward, and effectively conveys new product or promotion information.

Cinemas and Theatres

Movie Poster Light Box

Specially used to display movie posters that are about to be released or are currently in theaters. Adopt an easy-to-replace poster design to adapt to the rapidly changing needs of the film industry.

Guide light box

Used to indicate key locations such as ticket offices, theater entrances, and restrooms, providing clear guidance.

GS · New trends and new perspectives

Let us appreciate a set of four-grid concept display windows. The overall layout of the display windows adopts a simple yet bold structure. The background uses geometric shapes to separate each area, creating a sense of layering and depth. It also uses a bright gradient design, from red to light orange. Alternate to create a warm atmosphere. The use of light is just right, enhancing the vividness of colors and giving the entire window a vivid visual effect.

Every detail of the display window shows the elegance and taste of the brand. Through unique colors, exquisite details and clever layout, it conveys the brand's fashion spirit and modern charm.

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