Interpreting the Brand's Four Seasons Through Professional Printing

addtimes：2024-12-03 click：11 author：Gimsun

Poets describe the four seasons with words, while painters depict the four seasons with colors.

As a printing company with over 20 years of industry experience, we interpret the four seasons in a professional way.

Over the years, we have consistently focused on our core business, continuously exploring and innovating in the field of printing to meet different clients' needs and support the creative displays of brands each season.

Here, we would like to share some of our classic cases in the printing domain to show how we interpret a brand's spring, summer, autumn, and winter from a printing perspective.

DIOR Spring 2024

This season's uniqueness lies in printing butterfly and blooming flower patterns on staggered layers of simulated flowers, creating a stunning effect of "patterns within flowers and flowers within patterns." Printing on uneven media overturns traditional flat printing, requiring professional craftsmanship and ink beyond standard flatbed printing to achieve this effect.

DIOR Summer 2023

The keywords for this season are "weaving" and "embroidery," with a theme still centered on the garden, crafted with "texture"! Besides using relief, the printing process also involves special handling of patterns to highlight embroidery textures, bringing originally flat embroidery designs to vivid life! The woven base material accompanied by exquisite embroidery pattern designs brings forth a richly textured summer atmosphere!

DIOR Autumn 2024

This season's keyword is "embroidery," featuring famous French landmarks like the Eiffel Tower and Arc de Triomphe in the background, delivering a touching visual experience through embroidery. The unique thread textures of embroidery give the visuals a three-dimensional aspect, conveying a distinctive cultural sentiment through intricate craftsmanship. In addition to using embroidery techniques, we also applied UV embossing printing and metallic color printing, with UV simulated embroidery printing vividly replicating the thread textures, and silver printing sketching out the touches of silver embroidery thread, making the overall printing effect resemble true embroidery closely.

DIOR Winter Christmas 2022

Christmas is an important festival in winter. DIOR's Christmas window theme for this year is "Infinite Dreams." Building on the golden printing from 2021, this time blue-gold is added on top of the gold, with both relief and two-color gold appearing concurrently in large frames. The production process is quite challenging, requiring targeted technological and equipment breakthroughs to make the two gold colors align precisely with the relief. The combination of relief and gold and blue-gold printing turned flowers, vines, sailing ships, lucky stars, and more from dreams into lively, vivid, and resplendent elements.