GIMSUN Monthly Magazine No. 22

addtimes：2021-05-18 click：1229 author：gimsun

Everyone is familiar with neon lights. It has a strong sense of atmosphere. Now it is mostly used to create retro elements with a sense of time. It has also begun to spread in the world of cyberpunk with a strong sense of future technology. How to break the impression of neon lights, and even use neon lights to give the brand a sense of high fashion?

Recently, GIMSUN has customized a batch of luminous back panels with neon lights for a world-renowned underwear brand. The main picture of the back panel is a flower with an ink style and a strong sense of transparency. The high-precision, The pictures with fine texture and strong sense of detail make people feel elegant and clean, surrounded by a circle outlined by soft neon lights, and the clear and low-key flowers show her overly luxury, which can attract everyone's attention for the first time. It is found that her fuller connotation is in line with the image of the product brand. It neither over-enlarges the details nor overwhelmingly gorgeous, which means high-end and fashionable. We use the characteristics and expressive feelings of different materials to achieve it.

Article source: logo circle (public number ID: biaoshiquan01)

In the inkjet advertising industry, what is the most annoying for customers? That's definitely a good advertising picture that wrinkled before it took long. This problem not only affects the professionalism of the store in the minds of users, but also affects word-of-mouth in the long run, making the entire advertisement too cheap.

If the customer experience is not good, don't think about cooperating again. This small issue must be paid attention to. Here we will take stock of the possible causes and solutions for wrinkles on the screen, and remind everyone to pay more attention.

Professionalism is the main reason that affects the flatness of the picture. For highly professional inkjet advertising companies, internal related inkjet printing machines and back-end equipment (such as glue binding machines, laminating machines, etc.) will also be relatively complete. 7 ways to deal with wrinkles in advertising screens (1)

Generally, the frame used to install the inkjet cloth was originally made and installed by the inkjet company together with the screen. If there are defects in the production, it will be time-consuming and laborious to install the inkjet surface, and the aesthetics, flatness and durability will also be affected. If frequent maintenance is required, it will even affect the in-depth cooperation with customers.

When storing, it is necessary to roll the screen into a cylindrical shape as much as possible. If it cannot be rolled into a cylindrical shape, try to avoid multiple folding, or use arc-shaped auxiliary materials as a buffer at the bend, otherwise the screen will appear after opening. Many creases affect the installation effect. Especially in cold weather, the crease will be more serious, and individual materials may even crack at the crease.

When installing the screen, vertical splicing should be used as much as possible to minimize screen wrinkles. Before installation, the installer needs to straighten the two spliced pictures and then start splicing. The uneven places should be adjusted in time to avoid picture wrinkles to the greatest extent.

In the cold season, when designing inkjet advertising screens, designers should try to avoid designs with dark background and white patterns or text in the middle of the main body.

In order for the inkjet cloth to absorb ink better and faster, when the inkjet cloth passes through the inkjet printer, the ink sprayed on the screen will be preheated in advance. When the dark part of the material has more ink jetting volume and the white part has less ink jetting volume, the inkjet cloth will shrink unevenly after cooling, causing wrinkles. This situation is more troublesome. It is difficult for the installer to flatten the inkjet cloth manually. The final result is that there are small wrinkles on the edge of the white pattern, just like washed banknotes, which greatly affects the appearance.

The general way to solve this problem is to add a little gray scale to the white pattern part, 5-7 is enough, and increase the amount of ink jetting in the white part. Adding a slight gray scale is difficult to recognize with the naked eye, and has minimal impact on the overall picture.

In the next issue, we will continue to talk about the other three ways to deal with wrinkles on the advertising screen.

With the sudden impact of the epidemic, the entire advertising industry will be on a downward trend in 2020. This war is driving the industry’s digital and intelligent transformation. With the end of the retrograde in 2020, what new industry technologies will outdoor advertising usher in this year? What about the empowerment? Let's discuss it with you in two consecutive issues.

The empowerment of 5G can make the digital outdoor more scalable, not only reflected in the content itself, but also can be accurately promoted through data analysis and face recognition. From the perspective of the general public, digital outdoor media interact with the audience’s mobile phones, thereby deepening the emotional stickiness of the brand and the public, and making it easier to remember the brand.

IKEA is one of those who use AR technology for brand marketing. IKEA found that most buyers want to see the furniture in their homes before purchasing. For this reason, it uses AR technology to organically integrate the buyers' homes and furniture.

AR technology has been widely used in various marketing scenarios, and many offline marketing scenarios also incorporate AR technology into marketing innovations. We have to admit that the empathy of AR technology relative to advertising, and the impact of AR on consumers will be immediate , Timely and interactive.

The increasingly mature 5G and AR technologies will bring brand new changes to outdoor advertising. Because of the blessing of technology and the shaping of scenes, future outdoor advertising will capture the public's attention and transform capabilities to achieve digitalization.

With the gradual Internetization of national consumption and the diversified development of the overall form of the industry, the advertising budget of brand stores has declined, and the inkjet industry has undergone changes in the entire industry chain. The personalization and customization of inkjet printing will become particularly important, and the inkjet industry can Development on the road of personalization and customization will inevitably not be separated from the ability of individual design and mature technology.

In the next issue, we will continue to see what other technological developments are affecting us. Is it a crisis or an opportunity?