GIMSUN Monthly Magazine No. 22

addtimes：2021-06-22 click：2203 author：gimsun

GS。什么是新的

近日，Gimsun完成了为亚洲领先设计师品牌的零售店展示空间设计的制作和安装。品牌面向大中华地区，品类广泛，店面设计充满时尚气息，彰显独特品味。

该品牌的美学和质量细节有自己的一套标准。空间展示的设计简洁，颇具复古浪漫气息。对喷绘效果、材料和安装方式都有很高的要求。最后，我们给品牌。取得了令人满意的结果。

高斯。告诉你

在上一期中，我介绍了四种处理广告屏幕皱纹的方法。在本期中，我们将继续研究其他三种处理方式。

When constructing a truss, a pillar needs to be added in the middle if the width exceeds 5 meters, otherwise the span will be too long and the middle of the screen will be sunken.

Since the two ends of the screen are not in the same parallel line, no matter how straightened the screen is, there will be wrinkles in the middle. In practical applications, this situation should be avoided as much as possible.

Maybe a lot of friends looked at the screen with shallow creases during the installation, but they disappeared the next day. What's the matter?

The problem stems from the effect of thermal expansion and contraction. Generally, the folded screen will appear shallow creases after being stored for 5 hours. After the installation is completed, the screen is flat, but creases will exist. At this time, the inkjet cloth will be placed for a period of time, and the creases will disappear.

When installing large enclosures, the general staff will not be very flat after the installation is completed, and will generally flatten naturally in the second week.

1. If there is boiling water on site, you can use boiling water to pour the back of the folds and straighten it out (remember that boiling water should not directly burn the front of the screen, but the back of the screen, and be careful not to burn yourself)

2. Use the hot air of a hair dryer if possible.

3. To install the knife and scrape the screen, you must use force, and if possible, use tools such as strong pliers (or flat-mouth pliers clips).

4. If it is a light box screen, be sure to pull the edge of the screen hard to install and fix it. After the light is turned on, it will heat up the screen, and the screen will naturally flatten in a few days.

Finally, I would like to remind everyone: when the weather is cold and humid, the installer can unfold the screen in the sun before installation, and let it dry for a period of time, so that the screen can be warm before installation. In this way, by the summer of the next year, the picture will not appear loose. (Image source network, copyright belongs to the original author, if copyright is involved, please contact us to delete it in time)

GS . New trends and new perspectives

Remember the previous issue of the development trend of outdoor advertising under the influence of 5G and AR technology. So in the outdoor advertising industry, what new technologies are still entering our lives?

Last year, naked-eye 3D can be said to be frequently searched. From the 3788㎡ Asian Light of Guanyin Bridge in Chongqing to Taikoo Li in Chengdu, and from Shenyang Middle Street to Wuhan Jianghan Road Pedestrian Street, naked-eye 3D video has successively appeared on the giant LED screens in major cities, attracting many people to watch and punch in. The amount of dissemination on the Internet has also exceeded 10 million. It can be said that the naked eye 3D technology was hotly discussed in the industry throughout the second half of last year.

This kind of naked eye relies on 3d off-axis projection, which will produce an asymmetric camera frustum. In May last year, the LED curved screen of the SMTown Coex Artium Building in Seoul, South Korea played a giant ocean wave screen for the first time. At that time, the screens were swiped on all major platform websites, using naked-eye 3D technology, and the strong impact brought turbulent waves to the audience. Comes with vivid and lifelike visual effects. It is understood that this is a work of art, called Wave, which is part of the public visual art project of Korean creative company d'strict. It is tailor-made for the huge and clear curved display on the top of the SMTown building. It is a distorted projection or perspective view. When the viewer looks at it from a certain angle, he can be instantly awed by the subtle composition and ideas.

In China, many outdoor media companies have also applied this technology to outdoor advertising. Since October last year, the 3788㎡ giant screen located in the Guanyinqiao business district in Chongqing has successively launched naked-eye 3D video advertisements, attracting many viewers to check in, and received 7000W+ views online and 3,600W+ video views on the whole network. , The amount of online and offline communication has exceeded 100 million. This giant screen of 3788 square meters has made Chongqing Guanyinqiao a network celebrity check-in place, and it has also become the first choice for well-known brand advertising.

Speaking of transparent film, people in the industry should be familiar with it. As early as 2019, a new product appeared at the second China International Import Expo——Fujifilm transparent projection film, with this transparent projection film attached, the transparent solid medium can become a projection screen at any time. The size of the projection film can be large or small, and it can be used as a ring-shaped ultra-wide screen and a small display.

Picture: Surging

With the advent of the scene-oriented era, transparent projection films are also used in various scenes such as stage performances, light and shadow art spaces, interactive entertainment, commercial displays, and outdoor advertising. Mezircon Technology has seized on this new technology, pasted a nano-liquid crystal film on the rear window of online car-hailing, and equipped with an ultra-short-throw projector to install the best advertising space for online car-hailing. Compared with the traditional car LEd screen, this nano liquid crystal film does not require large-scale modification of online car-hailing to avoid safety hazards. During the day, the human eye can hardly see that the rear window glass has been attached to the projection film, and does not affect the driving of the car. It is safe and beautiful, and has great commercial value.

Picture: Mai Zircon Technology

In addition, this technology is also used in the outer glass surfaces of large shopping malls and office buildings in many cities, and even the floor-to-ceiling glass in high-end restaurants presents a diversified artistic atmosphere.

Picture: Tower Media

Photo: Nagasaki Mt. Inasa Tourism Hall, Restaurant of Light

在事物不断迭代的今天，层出不穷的新技术已经不再新鲜。只要你敢于创新和尝试，在现有不变的环境中提升你的个性化定制能力，这将是直接影响定制化路径的重要因素之一。. 品牌产品越来越注重与客户的互动和体验。大型旗舰店和体验店也是各大品牌的目标。喷墨企业实现线上线下融合，为客户提供便捷、独特的服务内容尤为重要。先进和定制的印刷机，采用成熟的技术和工艺，将使公司进入良性循环状态。